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January 18, 2011

Jaffe Juice #148 - Chatting with Zuberance CEO Rob Fuggetta about Advocacy and Incentivization

I recently sat down with Zuberance CEO, Rob Fuggetta to talk about advocacy and incentivization.

He's a fan of Flip the Funnel but doesn't subscribe to the idea of rewarding and recognizing the contributions of advocates in the form of giving them something back.

I do.

So we debated and had a conversation.

Hope you enjoy it as well.

Listen to it LIVE (left click) or download it here (right click)

Subscribe to the show via iTunes here

Posted at 02:07 PM in Flip the Funnel, From the desk of The Ambassador, Inside the fish bowl, Jaffe Juice - The New Marketing Podcast, Social Media Matters, Ugly Stuff |

Tags: "Flip the Funnel", "Jaffe Juice", "Joseph Jaffe", "Marketing Podcast", "New Marketing", "Rob Fuggetta", "Social Media", "Thought Leadership", Advocacy, Advocates, Zuberance

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