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January 25, 2011

JJTV #132 - How to properly respond to PR disasters in 2011 and beyond

2010 was a year full of P.R. disasters, nightmares and kerfuffles.

So how do you avoid P.R. crisis communication snafus in 2011 and beyond? And how should you respond when they do happen?

I have a better idea: don't be evil! Don't get into the position in the first place.

What do you think? Let me know.

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Posted at 09:00 AM in Current Affairs, From the "I told you so" files, Inside the fish bowl, JaffeJuiceTV, Making a difference, New Branding, Social Media Matters, Ugly Stuff |

Tags: "BP Oil Spill", "Chelsea Handler", "Chelsea Isaacs", "Crisis Communications", "Dont be evil", "jaffe juice TV", "Jaffe Juice", "Joseph Jaffe", "Social Media", "Steve Job", "Steven Slater", "Thought Leadership", "Toyota Recall", Apple, Google, Jetblue, JJTV, Kerfuffle, Toyota

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