Interesting experience with a Bud Light bottle at SFO International from a few days ago. My bottle contained a blank space with a "Make your Mark" line. I wasn't sure what it meant, so I hunted around until I found a "Use a Coin or Key to Write on your Bottle" instruction around the neck of the bottle.
So is this an example of CGD (Consumer Generated Drinking)? Or perhaps a way to personalize your bottle at a bar or party to avoid your beer being mistakingly consumer?
What do you think?
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