My latest MediaPost column is up, which focuses on how Nike used Fuelband to activate their #FindyourGreatness platform. Or perhaps it was the other way round.
It's a great example of what happens when "you put 1 (technology) and 1 (creativity) together? You get 12, August 12, 2012 to be specific. #findyourgreatness Day. On August 12, all Fuelband users had an opportunity to set a âworldâ record of Fuel earned in a single day. A global challenge uniting every single customer. In addition, individuals had the opportunity to set their own personal best and break their records."
Read more: http://www.mediapost.com/publications/article/182750/find-your-brand-greatness.html#ixzz26MqT6Ism
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