Mitch Joel, author of Six Pixels of Separation and the upcoming smash hit, Ctr Alt Delete,
and I sat down for our regular "debate" to discuss an article on the Death of Marketing that was written for Harvard Business Review.
The irony is that the title of the article was kind of misleading and arguably just a cheap (yet proven) trick to get some blood flowing (or boiling). Ironically, Mitch blogged that it proved that Marketing wasn't dead at all!
In fact the article itself was really a manifesto and endorsement for both "Join the Conversation" and "Flip the Funnel" i.e. highlighting the following proof of live "after" Marketing:
- Restore Community Marketing
- Find your Customer Influencers
- Help them Build Social Capital
- Get your customer advocates involved in the solutions you provide
So Mitch and I got into a pretty interesting discussion about whether Marketing is Dead or Not. Or more importantly, whether it is going through a Renaissance, Revival or something else...
Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter.
And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand.
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