The Beagle has Landed

I am thrilled to announce the official launch of my new consultancy, the HMS Beagle.

For those of you who know your history, the HMS Beagle was laid down 200 years ago and on her second voyage, carried a rather conspicuous character by the name of Charles Darwin. It was on this voyage that he formulated many of his groundbreaking theories on Evolution (not Evol8tion but Evolution)

Darwin has a great saying, "it is not the strongest of species that survives, nor the most intelligent; but rather the one which is the most adaptable to change."

So that's where we come in. We help our clients navigate the journey to survival...because let's face it, we're all in the survival business nowadays. From small startups to large corporations; from an unsuccessful raise to death by a thousand budget cuts.

If the first journey is the one to survival and the generation of a survival plan, then the next is the journey to "thrival" - in other words a growth plan (or a return to growth plan for many larger corporations who yearn for the day where they can grow through organic customer retention and referrals as opposed to buying growth through acquiring revenue)

You'll notice I said, "we" and for the first time in my entrepreneurial career, I'm not going it alone. I have an equal partner in crime - Lynn Power. Lynn was most recently CEO of JWT in New York (I interviewed there when I came to the US in 1997) and before that, President of Arnold, New York.

Lynn and I share the vision that brands today have got to adopt a survival mindset if they are to have any chances of being able to "future protect" themselves (often times, from themselves!) Being able to plan upstream, anticipate future disruption and be adept at pivoting their very value proposition are all part and parcel of the survival mindset.

At the top of the stack is being open to these changes. There are no sacred cows when it comes to survival!

You can find out more at www.thehmsbeagle.com which has a topline overview of our service lines:

• Brand Modernization - are you seaworthy?
• Talent Design - are you equipped with a stellar crew?
• Business Transformation - do you have a course mapped out?

For now we're launching with a series of workshops, which we call voyages. We're able to drill down with any of the three service lines or combine them in our "Maiden Voyage."

So are you ready to set sail? If so....all aboard and anchors aweigh.

Admiral Jaffe

PS The Press Release if you want to Download Jaffe and Power launch The HMS Beagle