A Rant of the Week dedicated to the now infamous Fyre Festival that is doing its rounds on Netflix and Hulu with a pretty scathing documentary.
In this episode, I really focus on the Influencer Marketing component of the fiasco.
This week, it was announced that Supermodel "influencers" including Bella Hadid, Hailey Bieber, Emily Ratajkowski, Elsa Hosk and Kendall Jenner are going to be subpoenaed (as well as their agencies).
What role did they play in promoting this debacle? Should they have done more due diligence? Where was the disclosure? Will this destroy influencer marketing as we know it (and is that a good thing)?
I'll discuss this and cross-reference a post from Jim Tobin who gave his lessons learned.
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