Jaffe Juice

JJTV #138 - Fanning the Flames of the #IceBucketChallenge

 

JJTV is back (after a 3 year hiatus!) In this episode I talk about the Ice Bucket Challenge and the power of Creativity, Conversation, First Mover Advantage, Raising the Bar...and exceeding it.

Find your (brand) greatness

My latest MediaPost column is up, which focuses on how Nike used Fuelband to activate their #FindyourGreatness platform. Or perhaps it was the other way round.

It's a great example of what happens when "you put 1 (technology) and 1 (creativity) together? You get 12, August 12, 2012 to be specific. #findyourgreatness Day. On August 12, all Fuelband users had an opportunity to set a “world” record of Fuel earned in a single day. A global challenge uniting every single customer. In addition, individuals had the opportunity to set their own personal best and break their records."

Read more: http://www.mediapost.com/publications/article/182750/find-your-brand-greatness.html#ixzz26MqT6Ism

Jaffe Juice #156 - Jaffe and Joel discuss #occupywallstreet and its marketing, social media and consumer implications

In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers.

We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create - arguably - a force for change and an idea whose time has come.

We debate whether #occupywallstreet is just the left's version of #teaparty or something else.

We also attempt to isolate government versus big business' role and ultimately responsibility in terms of weighing in, being accountable and taking action.

Most interestingly, we chip in our respective marketing POV's and 2c as we talk about some practical and tactical next steps and ideas.

Oh yeah, there's the whole social media component as well. I almost forgot.

PLUS: At the end, we get into a really meaty topic and I turn the tables on YOU for your thoughts, input, feedback, pushback, ideas and recommendations.

Join the Conversation dammit (it's not a cliche when I coined the term and wrote a book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter.

And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand.

Listen to it LIVE (left click) or download it here (right click)

Subscribe to the show via iTunes here

Keynote for a Cause - SxSW Edition

What's going on in Japan right now is nothing short of catastrophic. And it's not even remotely over yet.

The world is paying attention. The world is listening. Hopefully the world is learning too. Mother Earth is not happy.

Thankfully the world is responding as well with incredible empathy, volunteerism and contributions.

As you may recall, about a year ago I "auctioned" myself off for a Keynote presentation in exchange for a minimum bid of $10,000. 100% of the proceeds would go to the Red Cross to help with Haiti Earthquake relief. I actually ended up getting two very generous companies (Mars and Nascom) to step up and was able to send $20,000 to the Red Cross.

This time I want to step it up and thought I'd do it in association with #sxswcares (started by CauseVox's Rob Wu, Leigh Durst, Jess Lin and Deb Ng in association with the SxSW organizers).

So here are the details:

• I'm "auctioning" off two presentations.
  • Update: Happy to inform that the first is already gone
• The price is USD $15,000 for a Jaffe Keynote (my speaking page is here)
• The minimum offer is $15,000, but of course you can give more.
• 100% of the proceeds will go to Red Cross via SxSW.
• I also have several Platinum and Gold passes to next year's festival to give away (Platinum to the higher bidder of the two and Gold to the lower)
• The only small print (if at all) is that travel expenses are over and above and in accordance with my usual terms and conditions (inquire within)

I also call on other book authors, public speakers and consultants to follow suit and join the #keynoteforacause movement. Perhaps $15,000 is too rich for your (tiger) blood. Perhaps it's a fraction of what you normally charge, but every little bit counts.

Our thoughts, prayers and wishes are firmly with the people of Japan during their time of need.

Double Dose of JJTV recorded at SxSW

Two for the price of zero:

JJTV #84: JJTV #84 - SxSW sips with Steve Hall and Sarah Evans

I like how this turned out. Think I'll do more of these in the future at events like SxSW. Thanks @prsarahevans and @stevehall for playing along.

JJTV #85: JJTV #85 - I dare you

In addition to a conversation with Mashable's David Spark about challenges and cause marketing, I also did my own version which talks about a significant behavioral meta-trend.

Spread the word:

• Share JJTV with the fish bowl, your co-workers, colleagues, friends and family 
• Tweet or RT: New JJTV - 2 new episodes of JJTV recorded live at SxSW - http://bit.ly/9Rs95x and http://bit.ly/9tnnFJ
• Subscribe to the show via iTunes or YouTube
• Leave a video comment for JJTV #84 or JJTV #85
  

Thank you to HP for sponsoring this show.

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Jaffe Juice #135 - FourSquare, For Squares or Faux Square - the Debate

This *really* is a good one, which is scary...because it implies the others weren't. Seriously though, in episode 3 of Jaffe vs Joel (kinda), we debate FourSquare and location-based platforms AKA MoSoSo with several very key discussion topics, themes and outcomes.

Would love to hear your thoughts and feedback.

As always, send in your audio comments to me on +1 206 203-3255 or follow me on Twitter but don't follow me on FourSquare unless you're a REAL friend.

Direct download here

iTunes subscription here

JJTV #79 - Keynote for a Cause

We all can help in times of need.

This episode is all about social media actually stepping up to the plate instead of beating chests, hyping, commenting, speculating, positing, tweeting and retweeting...actually making a difference.

I want to see other "so called social media experts" doing likewise.

That's one way we get to show the social media works, is real, and can make a difference.

I want to personally thank the folks over at Nascom (as per the check above) and Mars (donating directly on behalf of me) for their generosity, vision and stepping up when it really counts.

Additional links:

• My original Keynote for a Cause blog post
• For more information on how you can help, visit the American Red Cross.

Spread the word:

• Share JJTV with the world, your clients, co-workers, colleagues, friends and family 
• Tweet or RT: New JJTV - Social media proves its worth in helping Haiti via Keynote for a Cause - http://bit.ly/9EaoQk
• Subscribe to the show via iTunes or YouTube
• Leave a video comment

Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

JJTV #78 - My take on Pepsi's Refresh Everything

Perhaps the big winner at this year's Super Bowl was Pepsi, scoring a P.R. coupe by pulling *out* of the Big Game and reallocating their dollars to community/cause related efforts.

That said, the irony of ironies here is that the idea and execution itself is so good that it *should* have been on the Super Bowl.

Put differently, when we have the platform, we have nothing to say and when we have something to say, we don't have a platform. Go figure...

Additional links:

• Here's the spot

Spread the word:

• Share JJTV with your community, your clients, co-workers, colleagues, friends and family 
• Tweet or RT: New JJTV - My take on Pepsi's Refresh Everything and how it relates to the Super Bowl - http://bit.ly/97Cj7U
• Subscribe to the show via iTunes or YouTube
• Leave a video comment

Thank you to HP for sponsoring this show. In addition to their Employee Purchase Program (see below), you can also participate in their very worthy Create Change program. In a nutshell, for every purchase you make at the Direct Store, HP will donate 4% of the total product purchase to support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight poverty. These charities include: WWF, Junior Achievement, American Red Cross, CARE, Susan G. Komen, Make-A-Wish Foundation®, and DonorsChoose.org

You're invited to participate in HP's Employee Purchase Program (EPP) for friends 'n family discounts on the full portfolio of HP and Compaq consumer products. Here's what you need to do:

• Visit www.hpshopping.com/employee/jaffejuicetv and register to join the program
• You'll need to enter in EPP company code: 3807
• You'll receive additional exclusive offers if you sign up for the Monthly EPP newsletter

Keynote for a Cause - the Final Tally: $20,000 to Haiti

Really proud to announce that - thanks to two companies (one a large CPG global brand and one a Belgian agency) and my big mouth, I will be donating $20,000 to the Red Cross' Haiti Earthquake Relief Fund/efforts.

It's also been great to see how this has caught on and how many people are following suit. The more, the merrier.

Donate your Beans here

Been a little slow on the draw to cross post my monthly stint on The BeanCast, so here is the direct download (which will download automatically if you are subscribed to Jaffe Juice - The New Marketing Podcast)

Topics covered on the show included:

• Haiti Text Messaging Campaign and Best Practices
• Conan versus Leno (Told ya!)
• IKEA's Easy to Assemble Web Video success
• Google leaves China
• Vanity Fair's Tweetheart Racism Kerfuffle

Guests on the show (including yours truly) included:

Bill Green, Publisher, Make The Logo Bigger and co-host of AdVerve

Joseph Jaffe, Chief Interrupter, Powered (Find out about Joe's podcasts, video content and auction of a keynote for Haiti at JaffeJuice.com)

Åsk Wäppling, CEO, Adland.tv

Dave Wilkie, Blogger/Copywriter, Hire Dave at GreenHammock.com and read his blog Where's My Jetpack? (Like to read, or better yet publish, Dave's first novel? Find out more at Random Scratch)