Jaffe Juice

Client Stocking Stuffer Suggestion #101: LA30

OK, here's the deal...if you haven't purchased "Life after the 30-second spot" yet - for yourselves, your team, your employees and especially your clients, it isn't too late before I take them all off the shelves and create forced scarcity ala Disney style (the next time the book will be available will be in 10 year's time, bundled with Bambi)

Give it a bash....part with $20 on Amazon.com and if you don't absolutely love it and/or your client doesn't think you're the smartest person for sending them the book, I'll gladly refund you my royalty. No questions asked :)

Be sure to buy in bulk...that way you'll get more royalty back if you don't like the book.

See what all my hype is about...make the purchase, you'll be glad you did. The digital revolution is not being televised, but it is being blogged and podcasted...read all about it before paper becomes an endangered species.

UNM2PNM - Week 5 Wrap-Up

Reviews starting to come in...here is the review from Shotgun Concepts, MIT Advertising Lab and Names-at-Work (partial)

New requests from: Web Jungle and Verge Blogged (Germany), CoBrandIt (Boston, MA), Diablogue (Australia), Entrepreneuership (Germany)

Heads up: Tom Evslin's efforts with his book

Original post here and most recent complete update here.

UNM2PNM - Week 5 Kick-off

OK, way behind is an understatement. I've been on the road pretty much constantly since I kicked this initiative off, so apologies if you're still waiting for your book to arrive. My hope is that all books will arrive before the holidays...and that reviews will begin in 2006. The good news is that many people have begun receiving their copies.

All in all just under 80 requests have come in.

If you've requested a copy and don't see your blog on the list below, please drop me another e-mail or post on the original UNM2PNM post.

Here's the full list: (progress to date)

LA30 earns Krusty Brand Seal of Approval

Slowly but surely the reviews are coming in for Life after the 30-second spot. Here's one from Greg Marta on his blog, Internet Marketing Quickies.

UNM2PNM - Week 4 Kick off

I've fallen waaaaaaaaaaaay behind. Here are the new requests since week 3's kick-off. I'll update the full list (and it is rather full) at the end of the week

Housekeeping: Feedburner + Feedblitz + Podcast

Just a reminder, if you haven't switched over your RSS feed to Feedburner, please do so and use: http://feeds.feedburner.com/JaffeJuice

I'd also recommend subscribing to the Feedblitz daily e-mail digest. It's reliable and right now, contains the entire post. Think of it as Jaffe Juice to-go! You can subscribe in the right hand column.

One other thing...I'm working towards launching a Jaffe Juice podcast in 2006. For now, you can subscribe in iTunes or using the same Feedburner feed in your podcatcher. I'll be periodically posting to this - especially from the road. So for now, it's kinda underground. Your suggestions are most welcome and appreciated in terms of shaping what this will look and sound like.

UNM2PNM - Week 3 Kick-off

Week 2 ended off strongly. Here's the full summary, plus an update from Friday thru Sunday:

UNM2PNM - Week 2 Wrap-up

UNM2PNM is approaching the end of its second week. Things are really starting to take shape and here's your full update.

ATS Episode 10 - Pod the Vote!

Across the Sound Podcast - Episode 10

Length: 50:48 (Download across_the_sound_podcast_10.mp3)

00:33 - Podbits

• Joe buys an iDog, Steve's iDog is dead (IceRocket trend search)
• Question from Mike Maxwell on traffic to a podcast blog and whether a podcast blog is necessary
• Audio snippet from the Lockjaw Radio podcast asking how we market our podcast
• Audio comment from David Jones on who should be company's the Chief Conversation Officer

22:22 - What We're Blogging About

• Steve: blogvertising, hacks
• Joe: open source presentations, UNM2PMN

We're skipping the theme of the week this week.
Next week's theme: MSM - why can or why can't they get it

42:30 - Winners and Losers

• Jaffe: Google (loser), David Ogilvy (winner)
• Steve: CEOs (losers), BlogAds (winner)

Mentions: M Show, Chris Mcyntre, Podcast Alley, David Hague, Waxmail, Sony DRM crisis, Audi blogvertising campaign, Garr Reynolds, Presentation Zen post on Bill Gates and Steve Jobs, Apple Keynote, Jackie Huba, 43 Things, 43 Folders, GTD,  David Allen, Marc Orchant, Buzz Bruggeman, ActiveWords, Wiley Publishing, Post Secret, Yoda dashboard widget, Henry Copeland, Tom Messner.

Length: 50:48 (Download across_the_sound_podcast_10.mp3)

00:33 - Podbits

• Joe buys an iDog, Steve's iDog is dead (IceRocket trend search)
• Question from Mike Maxwell on traffic to a podcast blog and whether a podcast blog is necessary
• Audio snippet from the Lockjaw Radio podcast asking how we market our podcast
• Audio comment from David Jones on who should be company's the Chief Conversation Officer

22:22 - What We're Blogging About

• Steve: blogvertising, hacks
• Joe: open source presentations, UNM2PMN

We're skipping the theme of the week this week.
Next week's theme: MSM - why can or why can't they get it

42:30 - Winners and Losers

• Jaffe: Google (loser), David Ogilvy (winner)
• Steve: CEOs (losers), BlogAds (winner)

Mentions: M Show, Chris Mcyntre, Podcast Alley, David Hague, Waxmail, Sony DRM crisis, Audi blogvertising campaign, Garr Reynolds, Presentation Zen post on Bill Gates and Steve Jobs, Apple Keynote, Jackie Huba, 43 Things, 43 Folders, GTD,  David Allen, Marc Orchant, Buzz Bruggeman, ActiveWords, Wiley Publishing, Post Secret, Yoda dashboard widget, Henry Copeland, Tom Messner.

UNM2PNM - Week 2 Kick-off

I've been Scobelized, Adranted, am still leading the poll on Adweek.com (20% of vote) and look forward to a review from Tom Messner.