Jaffe Juice

Multimedia RSS (sort of)

Check out this screenshot from my list of RSS feeds (for MicroPersuasion), which for the first time today delivered both blog and podcast content in the same section.

Might not be the first time you've seen it, but it was for me...which might make you cooler than me, in which case...so be it.

Sounding Off on the cyber-air waves

Episode 4 of Across the Sound

00:17 - Introduction, Joe/Steve on: The technical difficulties If a show is missed, does it need to be make-up? How long should the optimal podcast be? Should a podcast be timed to coincide with the average commute? PSF podcast survey. Joe's book will be coming out in Russian and Portuguese. Joe thanks his Mother-in-Law for listening. Lego, yet again!

09:54 - Audio Feedback: Richard Gatarski from Sweden asks for full RSS posts.

13:41 - What We're Blogging About: AJAX & Web 2.0 (Steve), consumer outcry over iPod nano defects (Joe)

21:31 - Theme of the Week: Transparency Part II

• More on Richard Gatarski's comments
• Johnnie Moore's audio comment re. transparency and Hugh Macleod
• Council of PR Firms op-ed in PR Week re. their Disclosure Guidelines for blogging, Word of Mouth, video news releases and audio news releases
• Tim Keil's comments
• Luke Armour's comments
• James Cherkoff's comments
• Hello World blog post on how movies should be subsidized based on product placement
• Next week's theme is Open Source Marketing (thanks Dave Chase!)

32:54 - Winners and Losers

• Joe: Gap (Winner), Linda Tischler at the Fast Company blog - Joe's post (Loser)
• Steve: small publishers using Google Adsense (Winner), Advertising Weak (Loser)

Mentions: HotRecorer, Skype, WireTapPro, Gizmo Project, Eric Schwartzman, Shel Holz, Neville Hobson, Joe Namath (book), GroundHog Day (movie), FlawedMusicPlayer.com, iPod's Dirty Secret, New York Times article on product placement, Rob Usdin, Advertising Week parade.

00:17 - Introduction, Joe/Steve on: The technical difficulties If a show is missed, does it need to be make-up? How long should the optimal podcast be? Should a podcast be timed to coincide with the average commute? PSF podcast survey. Joe's book will be coming out in Russian and Portuguese. Joe thanks his Mother-in-Law for listening. Lego, yet again!

09:54 - Audio Feedback: Richard Gatarski from Sweden asks for full RSS posts.

13:41 - What We're Blogging About: AJAX & Web 2.0 (Steve), consumer outcry over iPod nano defects (Joe)

21:31 - Theme of the Week: Transparency Part II

• More on Richard Gatarski's comments
• Johnnie Moore's audio comment re. transparency and Hugh Macleod
• Council of PR Firms op-ed in PR Week re. their Disclosure Guidelines for blogging, Word of Mouth, video news releases and audio news releases
• Tim Keil's comments
• Luke Armour's comments
• James Cherkoff's comments
• Hello World blog post on how movies should be subsidized based on product placement
• Next week's theme is Open Source Marketing (thanks Dave Chase!)

32:54 - Winners and Losers

• Joe: Gap (Winner), Linda Tischler at the Fast Company blog - Joe's post (Loser)
• Steve: small publishers using Google Adsense (Winner), Advertising Weak (Loser)

Mentions: HotRecorer, Skype, WireTapPro, Gizmo Project, Eric Schwartzman, Shel Holz, Neville Hobson, Joe Namath (book), GroundHog Day (movie), FlawedMusicPlayer.com, iPod's Dirty Secret, New York Times article on product placement, Rob Usdin, Advertising Week parade.

Fart Company

I’ve never been wholly convinced that MSM will succeed at blogging. It’s one thing to allow readers to comment, but it’s another thing to task potty-trained reporters, who chomp at the bit with the publisher-editor relationship, to blog with freedom, independence and a degree of irreverence.

Take my new best friend, Linda Tischler, who felt the urge to critique both Advertising Week and my panel in her blog post.

Let’s dissect her profound prose:

I just got back from a panel on the future of the 30-second spot, which could have been interesting except for the fact that the moderator (that would be me), in what must have been payback for help on his new book (are you saying that these panelists contributed to my book, paid for it or endorsed it in any way – because if you are, you’d be wrong.), assembled a panel of six talking heads (as opposed to?), and then lobbed questions that each answered in turn (‘er that’s called a panel Q&A). Had this been a 30-second spot, I would have TIVOed through it in a heartbeat. (drumroll please)

There must be a better way to deliver information from experts and pundits than the tedious panel. Anybody seen any formats that are more appealing? This industry could use some fresh ideas.

OK, Linda…what exactly are you so upset about? Are you lamenting on the panel format in general or specifically something about my panel? Why did you not have the courage to ask a question to the panelists or myself? If you were unhappy with either the line of questioning or the responses in general, why did you not stand up and voice your opinion?

CGC in the News

Brian Morrissey writes a great piece in Adweek this week on Consumer Generated Content and specifically it's relationship with the agency creative world.

I've pasted the full text of the article below for those who don't have a subscription (hope I don't get rapped on the knuckles for it)

I was quoted in this, as well as another piece in Adweek this week by Randi Schmelzer on Al Gore's Current TV, who will be running CGC as advertising itself! How about that! One thing's for sure...CGC is no fringe tactic anymore. It is snowballing in momentum, popularity and participation.

This is why I wrote the book...

This is a copy of Chris Aldhous' copy of Life after the 30-second spot. It's not the first time I've seen my book marked up like this by a variety of people - marketers, agency creatives, media folk, publishers etc.

It's exactly the reason why I wrote this book...to make a difference and to effect change...and to inspire people with practical and actionable insights and ideas.

People think the book's about the problem...it's not. It would be too easy to do that (which is what most books do) Mine is about the solution and hopefully those that have read it feel the same way.

If your book looks like this too...send me a screenshot and I'd be honored to publish it.

Podcast 3: Revenge of the Sound

Recorded Sunday September 18, 49 minutes, 5 seconds (MP3 download)

P.S. I mention each of you at least once in the podcast.

Theme Music: That Podcast Song by Cruisebox

Audio feedback: [email protected] or dial 1-360-365-9834 and leave a voicemail.

00:17 - Introduction/Listener Feedback: Lego/Legos. Alan Jenkins' on Lego/Blogging for "Benjamins," Seth Godin's three kinds of bloggers; Adam Curry plugs our show and his comments on Soundvertising on Daily Source Code; anonymous blogging/mini-Microsoft, Robert Scoble, moodcasts, Apple and iPodcast and more

15:30 - What We're Blogging About: Homemade HP Ad (Steve), CGC Takes One in the Gut (Joe), Blog Search Shootout (Steve), 30 Seconds on American Idol going for $705,000 (Joe)

30:50 - Theme of the Week/Transparency (Thanks Gary Cruze)

40:31 - Ask the Podders: Andrew Denny (our fan of the week!) asks about "Lighter Blogging Ahead," Nino Z asks about guests hosts

43:15 - Winners and Losers

Joe: Winner - Coke; Loser - Sprint/Nextel (Steve mentions that Sprint bought him dinner this week - oops!)
Steve: Winner - Skype; Loser - The New York Times for charging for content

47:00 - Wrap-up, Go Jets!

Recorded Sunday September 18, 49 minutes, 5 seconds (MP3 download)

P.S. I mention each of you at least once in the podcast.

Theme Music: That Podcast Song by Cruisebox

Audio feedback: [email protected] or dial 1-360-365-9834 and leave a voicemail.

00:17 - Introduction/Listener Feedback: Lego/Legos. Alan Jenkins' on Lego/Blogging for "Benjamins," Seth Godin's three kinds of bloggers; Adam Curry plugs our show and his comments on Soundvertising on Daily Source Code; anonymous blogging/mini-Microsoft, Robert Scoble, moodcasts, Apple and iPodcast and more

15:30 - What We're Blogging About: Homemade HP Ad (Steve), CGC Takes One in the Gut (Joe), Blog Search Shootout (Steve), 30 Seconds on American Idol going for $705,000 (Joe)

30:50 - Theme of the Week/Transparency (Thanks Gary Cruze)

40:31 - Ask the Podders: Andrew Denny (our fan of the week!) asks about "Lighter Blogging Ahead," Nino Z asks about guests hosts

43:15 - Winners and Losers

Joe: Winner - Coke; Loser - Sprint/Nextel (Steve mentions that Sprint bought him dinner this week - oops!)
Steve: Winner - Skype; Loser - The New York Times for charging for content

47:00 - Wrap-up, Go Jets!

The Future of Entertainment

Great special feature in Hollywood Reporter on the Future of Entertainment, with perspectives from Kevin Kelly, James Cameron, George Lucas and Joseph Jaffe.

There are sections on Gaming, TV, Music and Marketing, to name a few. Check it out...you'll be glad you did.

jaffe in the UK - a clogumentary

Greetings from the UK. I decided to do something different (and hopefully creative) on this trip, so I've taken a photograph of each of my meetings and I'm camera-blogging or clogging them to recap on the people, places and ideas.

Meeting 1: Simon Andrews - Big Picture UK - great guy who drinks from the same pitcher of New Marketing Juice. He's done some cool work with brands like Halifax

Meeting 2: Chris Aldhous - Creative Director at Publicis; Creator of Hype; Contributor to Life after the 30-second spot.

Meeting 3: Tony Hart - Bus Dev Manager at packetVision - in the IPTV space; aligned with cool initiatives/orgs like DiMA and ID!A

Blogging Advisory: Light Blogging Ahead

Be advised...the Juice is heading across the sound (and I mean really across) to the UK for the RTS Cambridge Conference: Always On - The Creative and Economic Challenges. Check it out...you'll find Terry Semel's smiling face waiting for you (he looks like a page out of Build-A-Bear, heart and all. Don't you just want to pinch his cheeks?)

Anyway...the point is that unless I figure out how to connect to T-Mobile in Starbucks (I've done it before) in London, the blogging is going to be light.

Parting thought: I received a piece of SPAM today with the subject head, "Dear Costumer", clearly a mix between consumer and customer. Costumer...hmmm, there's something in there. I can almost feel it...just can't put my finger on it, but promise to have a POV before Halloween.

Theme o the week for ATS: Transparency

With thanks to Gari Cruze, a copywriter from Jacksonville, FL, who suggested this terrific theme for next week's show: transparency

...and how customers are demanding transparency from brands, corporations and even politicians.

Should be a really awesome discussion and Steve and I welcome your contributions, so....please send in your questions/comments to [email protected] or leave them on this post.